Summary:
In Women's Women of Steve Craig's Men's Men and Women's Women, the commercial for Weight Watchers is presented to give an idea of women's women. The commercial describes a woman who is clearly overweight and is looking for the best way to shed the weight off. She turns to a quick solution joining Weight Watchers because she "hates""starving herself" and finds that joining this program she will not have to because it is "fast and flexible." The way the woman promotes this weight loss program, she portrays the concept as being able to live her life and have fun while losing weight without any worries. She is depicted as the modern day woman with her husband, children, and her humble abode. A couple shots were taken with her poolside and bits and pieces of her husband and children accompanying her. The overall notion that Weight Watchers is trying to sell, is that their program is going to lessen the pain of dieting that way women can "still have fun" and lose weight simultaneously.
Response:
While reading this certain essay I had a general idea of what was going to be talked about. I am familiar with such Weight Watchers commercials and it just all seems unrealistic, but it makes sense from an advertising stand point. Yes, they are trying to sell their product, but if one was to think about it realistically, the only way someone could lose weight is by eating healthy, drinking copious amounts of water, getting good sleep, and exercising. It is not an easy process, but that is the reality of it all, not some diet program that has many claims with no proven results. In the commercial, the woman shows that she truly hates her body, but what should be focused on is that everyone should embrace their curves and all. Cheesy as it sounds, we are all unique and our flaws is what makes us our own individual. Media has a way of manipulating the minds of women thinking they are not good enough in the skin they are in when they should push forward into promoting loving oneself just the way they are. Empowering all women around us.. Now that is beauty.
